If I had a dollar for every time I am asked "How do I increase my search engine rankings$%:" I could retire. It can be confusing and with all of the "opinions" out there regarding Internet marketing and more specifically, search engine optimization.
It's no secret that search engines are constantly improving how they rank Web sites. In order to rank well in the search engines you need to constantly stay up on the latest SEO trends.
Well I am here to do is help clear things up and give you 5 cold hard facts that will get you on the path to higher search engine rankings and increased Web site traffic.
Creative models
Cold Hard Fact #1: Keep it organized and on topic
Your Web site should have a nice structure and flow to it. Simple navigation and Web site content that carries a theme throughout perform far better in the SERPs (search engine ranking positions) than Web site with bad navigation and Web content that does not carry a theme or provide useful information to its visitors.
One copy:
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Add small amount photographsability
As a rule of thumb, create a Web site that readers can follow easily and get from any page in your Web site within 3 clicks.
The use of a site map is also a good idea. Install a Google site map and a Yahoo! site map in addition to the sitemap that you provide for your visitors.
Cold Hard Fact #2: Your Web site MUST load
Seems pretty obvious to say, but you need to make sure your Web site loads.
While you can check if your Web site loads using a standard Web browser like Internet Explorer or Fire Fox. However, most browsers can be very forgiving to code errors and can still display your Web site despite the problems.
Search engines, on the other hand, don't use IE or FireFox. Most are text based browsers and they must be able to access your web sites and load all the pages. If it can't it will skip right over or Web site.
Check your Web site logs and make sure your Web site isn't displaying any errors when search engine spiders reach your Web pages.
Also, there are many freely available search engine spider simulators that you can use to see if your pages load properly.
It's important to note that you should avoid using images or Flash to display text. Search engine can not see text in an image file or Flash file so you should make sure that you do use place the majority of your content in an image or Flash file.
Cold Hard Fact #3: The Right Keywords Are Still the Key
The key to success in the search engines is to understand the importance of your keyword selection. You must find keywords that (1) people are actually performing search (2) have a relatively low number of competing Web site for that keyword.
With keywords and natural search engine optimization the old adage of working your way up from the bottom holds very, very true.
If your expectations are to rank high for a popular keyword like "snowboards", you are going to find yourself trying to attain a very large goal that will take a lot of time and money to achieve within a few years.
Active statements:
Instead of targeting "snowboards" a savvy Internet marketer will find niche keywords that do not compete with a large number of other Web sites but also generate enough searches to warrant a target on that particular keyword. Samples of niche keywords can be something like "men's snowboard boots". Most niche keywords are 2 or more words related to the keyword(s) that you dream about having a # 1 ranking for.
Cold Hard Fact #4: Content is Still King
Content has been king for many many years now. And it makes sense.
Content is how search engine find your Web site and content is why your human visitors are coming to your Web site. If you have good content, users will visit, stay, and re-visit and so will the search engine spiders.
Need I say more$%:
Cold Hard Fact #5: Inbound Links Decide It All
With the different technologies and tools that the major search engines are putting out there, I think we are moving towards a shift in how search engines rank Web sites. Until then, search engines (Google, Yahoo!, and Liive.com) rank Web sites using a number of different factors.
However, the number of inbound links to your Web site has a very large weight in the scale of where to rank your Web site.
You need to have Web sites pointing to your Web site. The higher the number of links that point to your Web site, the better it look to the search engines. A high number of IBLs usually results in high search engine rankings.
To read more about inbound links please check out
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